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And So the Story Goes: Utilizing Storyboards at Bridal Shows


As a vendor, standing out at a bridal expo can be a rather daunting task. Standing shoulder to shoulder with your competition, your booth needs to be eye-catching and engaging, for making overwhelmed brides stop to chat is quite the feat. From interactive photo booths to raffle prizes, vendors pull out all of the stops to impress brides and their entourages. Here at Occasions by M&K, we love incorporating new, innovative ideas into our bridal show booth to keep our content fresh and exciting. After rummaging through inventory and brainstorming ideas, Occasions came up with utilizing a story board to walk brides through wedding planning with us. Story boards allow brides to see the planning process first hand, easing their apprehensions on how to use a wedding planner. She is able to talk one-on-one with an event planner who speaks on the customizable packages that we offer. Further, the story board showcases various service we offer, such as accompanying the bride to all fittings, tastings, and venue bookings. A trifold stand holding up the story board acts as an eye-catching device to pull brides into the bridal booth, setting apart your business from other wedding vendors.


Here are some free story board templates:

Storyboard Templates



For more bridal shows tips and tricks, visit our Pinterest: https://www.pinterest.com/occasionsmk/


Love, #OccasionsByMKInterns | Occasions by M&K LLC